Strategic Directions

 

The Strategic Framework includes six strategic directions which focus our work towards a healthier Marin. The six strategic directions are divided into two groups, healthy communities and infrastucture.

 

Infrastructure

The Strategic Directions in this section create the infrastructure that supports the HEAL Initiative. The HHS Nutrition Wellness Program and the HEAL Steering Committee will leverage various resources to integrate data, messaging, and policy support into activities of HEAL Implementation Teams.

  1. Prioritizing and utilizing resources based on data and results
  2. Generating culturally relevant and persuasive marketing and messaging
  3. Developing policies, practices, and political will to support HEAL

Healthy Communities

Strategic Directions in this section are addressed by residents and partners from various sectors who have passion and expertise for addressing specific community issues. HEAL partners have formed HEAL Implementation Teams to address recommendations in each of the Strategic Directions in this section.

  1. Inspiring communities to engage in placebased active living
  2. Catalyzing the community to build healthy food systems
  3. Enhancing early childhood, school and afterschool environments to promote HEAL

Healthy Communities

I. Inspiring communities to engage in place-based active living

  • Promote and expand opportunities for free or affordable recreation.
  • Create and enhance social support systems, to promote active living.
  • Create safer conditions that promote active living in all communities.
  • Engage the community in implementation and improvement of healthy community planning/zoning policies.

II. Catalyzing the community to build healthy food systems

  • Revitalize the Marin County Food Policy Council to promote healthy food systems and implement HEAL strategies in Marin County.
  • Create policies and systems for publicly-funded organizations to increase use of fresh and local foods.
  • Decrease marketing of unhealthy foods, including sugar-sweetened beverages, breast milk substitutes for nonmedical purposes, etc.
  • Increase Cal-Fresh participation rate.
  • Increase access to healthy foods for all residents through the development and promotion of healthy retail establishments, farmers markets and farm stands, CSAs, and community and school gardens.

III. Enhancing early childhood, school and after school environments to promote HEAL

  • Develop workplace, healthcare, and child care policies and practices that promote breastfeeding.
  • Assess early childhood, school, and after school environments and create new or implement existing policies to promote HEAL.
  • Support school gardens and farm to school programs that teach children about where food comes from.
  • Utilize early childhood, school, and after school environments to develop social support systems to promote HEAL throughout the family lifespan.
  • Create early childhood, school, and after school collaborative structures that support consistent, age appropriate messaging and share resources, best practices, and policy solutions for HEAL.

Infrastructure

I. Prioritizing and utilizing resources based on data and results

  • Identify HEAL indicators and success measures to track community need and progress of HEAL Plan.
  • Increase capacity of local communities to collect, analyze, and share data and results related to HEAL efforts, through Communities of Excellence in Nutrition Education, Physical Activity and Obesity Prevention (CX3) efforts, Healthy Marin Partnership assessments, and other resources.

II. Generating culturally relevant and persausive marketing and messaging

  • Design and implement consistent and culturally sensitive messaging, social marketing and health education campaigns.
  • Increase the capacity of local grassroots leaders, promotores, and community health workers to implement peer-to-peer interventions to promote HEAL.
  • Develop continuous cross-sector communication tools to assure broad support for HEAL priorities.

III. Developing policies, practices, and political will to support HEAL

  • Educate policy makers on creating community conditions that promote healthy eating and active living in their community.
  • Create a policy agenda that supports the implementation of the HEAL Framework and increase capacity of local communities to implement and monitor HEAL policies.